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Social Enterprise Launch Signals A New Direction In Community Care

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Crossroads Together, an innovative social enterprise to be jointly owned by service users, carers, employees and local people, launched today with a promise to serve communities across Greater Manchester and the North West with good quality, not-for-profit community care and develop ambitious ideas to help local communities.

Crossroads Together has been established by the award-winning charity, Carers Trust in Greater Manchester, following a move to cut its ties with the national Carers Trust charity.  It’s new, independent social enterprise status marries the quality and experience that awarded them ‘Good’ status by the Care Quality watchdog in 2016 and a national ‘Centre of Excellence’ quality status, with a structure that will enable innovation and diversity in the care services they can offer.

CEO Paul Parlby, who has overseen the transition, explains:

“Our roots go back over 40 years, originally under the name of Crossroads and more recently Carers Trust where we have been a network partner of a national charity. As a long-standing local charity supporting carers and people with care needs we have outgrown the mission of the Carers Trust national charity. 

“Over the years we have had to adapt from a grant dependant charity to generating our own income to survive, and to meet the care needs of local people we have become much more diverse in what we can offer as a registered care provider.  After carrying out a full strategic review early this year the board of Trustees concluded that concentrating on developing our service offer to local people through an independent social enterprise was the best way forward”.

Crossroads Together have some ambitious plans ahead to explore how staff and users can take ownership of the new enterprise going forward. They are also pioneering new approaches to the delivery of community care, some of which has already started which will enhance customer experiences, empower and upskill community based care staff to provide more holistic services focused on people’s outcomes not just care tasks, and are exploring new ways of helping local communities build resilience around supporting vulnerable and often isolated people.

Paul Parlby says:

“The challenges of operating within the Social Care sector have never been greater, whether it’s the rising cost of social care, increasing demand and the effect of government policy changes, all are impacting on the sector and will be around for some time but for me what’s more pressing is the need to be discussing and co-producing a new relationship between the state, the family and the individual and how, as a front line care provider, we can respond to this – now is the time to start thinking differently.”

Mrs Wilson said:

“Lots of people will remember when it was Crossroads the first time around. I used them then and I’ve required care on and off over many years. I’ve always been impressed by how nice everyone is and their services are excellent. They will never let anyone down who needs help. I’ve always had good care from someone who I could trust and rely on.”

Crossroads Together is beginning a new journey under its new brand as a local independent care provider with a re-defined purpose and new objectives, and with a desire to find new innovative ways to connect with its customers and their communities.